Organic Search Engine Optimisation (SEO)
Organic SEO refers to the process of analysing your website content and adjusting content, links, headers and meta information in order to maximise keyword density and relevancy for each page on the site. This process is crucial in ensuring that search engines such as Google correctly index your site's pages and associate them with the relevant keywords which you have identified as important to each page.
Pay Per Click (PPC)
While organic SEO is a process which will take effect over a period of time, PPC provides you with the opportunity to pay for prominent placing on Google searches for keywords which you wish to target for your site. This provides instant visibility for your site and the success of this approach is measured using a comprehensive campaign management tool.
Access will automatically be set up for you to access Google Analytics, which provides a huge range of useful statistical information about your site, such as the number of new and returning visitors to the site; which sites people are coming from when they visit your site, i.e google searches, partners' sites etc; what people are typing into google searches when they are looking for the website; which pages people are viewing most on the site.